Challenge
position Eterria in a saturated wine market without relying on category conventions. The identity needed to reflect what actually shapes the wine: altitude, climate, and time.
Solution
a restrained visual system built around environmental shifts - blurred imagery, precise typography, rooted in place.
Brand Identity
Label Design
Art DirectionLimited Release
Print Collateral
Concept
Color palette
Color is used with restraint. Neutral tones establish the base - calm, structural. Deeper harvest and mineral hues introduce contrast that shifts with season and collection.
Land and time, a dialogue
The identity builds on the idea of time shaping the vineyard. Blurred imagery reflects gradual shifts in light, temperature, and color that influence each harvest, while the typography and layout translate that calm precision into a restrained visual system.
Label system
Each label is built around the same logic as the vineyard. The system scales across collections while maintaining a consistent sense of origin.
Limited release
