AT MOMENTS

OF CHANGE

Brand strategy, identity, and websites
for launches, pivots, and rebrands.

AT MOMENTS

AT MOMENTS

Brand strategy, identity, and websites
for launches, pivots, and rebrands.

Brand strategy, identity, and websites
for launches, pivots, and rebrands.

OF CHANGE

OF CHANGE

[ PARTNERSHIP ]

[ PARTNERSHIP ]

Thestrongestbrandsevolvewithintention. Whetheryou'restartingsomethingneworredefiningwhat'salreadythere,claritycreatesmomentum.Ibringstrategy,identity,andwebdesigntogethertosupportthatprocess.

Thestrongestbrandsevolvewithintention. Whetheryou'restartingsomethingneworredefiningwhat'salreadythere,claritycreatesmomentum.Ibringstrategy,identity,andwebdesigntogethertosupportthatprocess.

[ PARTNERSHIP ]

Thestrongestbrandsevolvewithintention. Whetheryou'restartingsomethingneworredefiningwhat'salreadythere,claritycreatesmomentum.Ibringstrategy,identity,andwebdesigntogethertosupportthatprocess.

[SERVICES ]

[SERVICES ]

01
Foundation
For brands starting something new or defining direction for the first time.
Inquire for Pricing
01
Foundation
  • Brand identity
  • Brand guidelines
  • Essential brand applications
  • Launch-ready asset package
  • File handoff
Inquire for Pricing
01
Foundation
For brands starting something new or defining direction for the first time.
Inquire for Pricing
01
Foundation
  • Brand identity
  • Brand guidelines
  • Essential brand applications
  • Launch-ready asset package
  • File handoff
Inquire for Pricing
02
Brand & Website Build
For brands ready to establish a strong presence from the ground up.
Inquire for Pricing
02
Brand & Website Build
  • Brand strategy
  • Brand identity
  • Brand guidelines
  • Website design
  • Framer development
Inquire for Pricing
02
Brand & Website Build
For brands ready to establish a strong presence from the ground up.
Inquire for Pricing
02
Brand & Website Build
  • Brand strategy
  • Brand identity
  • Brand guidelines
  • Website design
  • Framer development
Inquire for Pricing
03
Repositioning
For existing brands that no longer reflect where the business is going.
Inquire for Pricing
03
Repositioning
  • Brand audit
  • Identity redesign
  • Updated brand guidelines
  • Website redesign
  • Framer development
Inquire for Pricing
03
Repositioning
For existing brands that no longer reflect where the business is going.
Inquire for Pricing
03
Repositioning
  • Brand audit
  • Identity redesign
  • Updated brand guidelines
  • Website redesign
  • Framer development
Inquire for Pricing

Let's build something meaningful.

Tell me about your project.

Let's build something meaningful.

Tell me about your project.

[SERVICES ]

01
Foundation
For brands starting something new or defining direction for the first time.
Inquire for Pricing
01
Foundation
  • Brand identity
  • Brand guidelines
  • Essential brand applications
  • Launch-ready asset package
  • File handoff
Inquire for Pricing
02
Brand & Website Build
For brands ready to establish a strong presence from the ground up.
Inquire for Pricing
02
Brand & Website Build
  • Brand strategy
  • Brand identity
  • Brand guidelines
  • Website design
  • Framer development
Inquire for Pricing
03
Repositioning
For existing brands that no longer reflect where the business is going.
Inquire for Pricing
03
Repositioning
  • Brand audit
  • Identity redesign
  • Updated brand guidelines
  • Website redesign
  • Framer development
Inquire for Pricing

Let's build something meaningful.

Tell me about your project.

Selected
work

AT MOMENTS

Brand strategy, identity, and websites
for launches, pivots, and rebrands.

OF CHANGE

[ THE WALL ]

Project Archive, Vol. 01
18 × 24 cm
Offset print, perfect bound Two-volume print system documenting residential interiors by material, light, and spatial clarity.
2026
: Surface Tension
3840 × 2160 px
Blender, Cycles render Material study on refraction and edge diffusion.
2025
Bloom 001
4096 × 4096 px
Blender, geometry nodes Generative color study.
2023
Specimen 04
40 × 60 cm
Archival pigment print Macro study. Found object, natural light, no editing.
2026
Lotus Flower
50 × 50 cm
Archival pigment print Texture study. Surface, structure, repetition.
2025
Still Life No. 3
12 x 6 inch C type hand print
Art direction and Brand Identity
2024
The Original Lab
38 × 42 cm
Nature built the first laboratory.
2026
Science Confirms. Nature Provides.
9 × 5 cm · Duplex card, 600gsm ·
Edition of 1 · Duplex card, 600gsm · Blind emboss finish
2026
Bloom 002
3840 × 2160 px
Blender, Cycles render Procedural study
2024
Project Archive, Vol. 01
18 × 24 cm
Offset print, perfect bound Two-volume print system documenting residential interiors by material, light, and spatial clarity.
2026
: Surface Tension
3840 × 2160 px
Blender, Cycles render Material study on refraction and edge diffusion.
2025
Bloom 001
4096 × 4096 px
Blender, geometry nodes Generative color study.
2023
Specimen 04
40 × 60 cm
Archival pigment print Macro study. Found object, natural light, no editing.
2026
Lotus Flower
50 × 50 cm
Archival pigment print Texture study. Surface, structure, repetition.
2025
Still Life No. 3
12 x 6 inch C type hand print
Art direction and Brand Identity
2024
The Original Lab
38 × 42 cm
Nature built the first laboratory.
2026
Science Confirms. Nature Provides.
9 × 5 cm · Duplex card, 600gsm ·
Edition of 1 · Duplex card, 600gsm · Blind emboss finish
2026
Bloom 002
3840 × 2160 px
Blender, Cycles render Procedural study
2024
Project Archive, Vol. 01
18 × 24 cm
Offset print, perfect bound Two-volume print system documenting residential interiors by material, light, and spatial clarity.
2026
: Surface Tension
3840 × 2160 px
Blender, Cycles render Material study on refraction and edge diffusion.
2025
Bloom 001
4096 × 4096 px
Blender, geometry nodes Generative color study.
2023
Specimen 04
40 × 60 cm
Archival pigment print Macro study. Found object, natural light, no editing.
2026
Lotus Flower
50 × 50 cm
Archival pigment print Texture study. Surface, structure, repetition.
2025
Still Life No. 3
12 x 6 inch C type hand print
Art direction and Brand Identity
2024
The Original Lab
38 × 42 cm
Nature built the first laboratory.
2026
Science Confirms. Nature Provides.
9 × 5 cm · Duplex card, 600gsm ·
Edition of 1 · Duplex card, 600gsm · Blind emboss finish
2026
Bloom 002
3840 × 2160 px
Blender, Cycles render Procedural study
2024

DRAG TO MOVE

[ THE WALL ]

DRAG TO MOVE

Project Archive, Vol. 01
18 × 24 cm
Offset print, perfect bound Two-volume print system documenting residential interiors by material, light, and spatial clarity.
2026
: Surface Tension
3840 × 2160 px
Blender, Cycles render Material study on refraction and edge diffusion.
2025
Bloom 001
4096 × 4096 px
Blender, geometry nodes Generative color study.
2023
Specimen 04
40 × 60 cm
Archival pigment print Macro study. Found object, natural light, no editing.
2026
Lotus Flower
50 × 50 cm
Archival pigment print Texture study. Surface, structure, repetition.
2025
Still Life No. 3
12 x 6 inch C type hand print
Art direction and Brand Identity
2024
The Original Lab
38 × 42 cm
Nature built the first laboratory.
2026
Science Confirms. Nature Provides.
9 × 5 cm · Duplex card, 600gsm ·
Edition of 1 · Duplex card, 600gsm · Blind emboss finish
2026
Bloom 002
3840 × 2160 px
Blender, Cycles render Procedural study
2024

[ ABOUT ]

[ ABOUT ]

I'mSofia.ThroughAmid,Iworkwithbusinesseslaunching,growing,andevolving-creatingbrandsthatreflectwheretheyaretodayandwherethey'reheadednext.Thesetransitionsoftencomewithuncertainty,competingpriorities,andimportantdecisions.That'swhyIapproacheveryprojectasapartnership,helpingfoundersmoveforwardwithclaritythroughathoughtfulblendofstrategy,identity,andwebdesign.

I'mSofia.ThroughAmid,Iworkwithbusinesseslaunching,growing,andevolving-creatingbrandsthatreflectwheretheyaretodayandwherethey'reheadednext.

I'mSofia.ThroughAmid,Iworkwithbusinesseslaunching,growing,andevolving-creatingbrandsthatreflectwheretheyaretodayandwherethey'reheadednext.Thesetransitionsoftencomewithuncertainty,competingpriorities,andimportantdecisions.That'swhyIapproacheveryprojectasapartnership,helpingfoundersmoveforwardwithclaritythroughathoughtfulblendofstrategy,identity,andwebdesign.

Thesetransitionsoftencomewithuncertainty,competingpriorities,andimportantdecisions.That'swhyIapproacheveryprojectasapartnership,helpingfoundersmoveforwardwithclaritythroughathoughtfulblendofstrategy,identity,andwebdesign.

If the timing is right and the brand needs to move

If the timing is right and the brand needs to move

If the timing is right and the brand needs to move