Soma
Where nature is the formula.
Challenge
build a supplement brand that could compete in a saturated category without borrowing its visual language, one that felt as rigorous as the science behind it and as grounded as the compounds it sources.
Solution
develop an identity rooted in the tension between nature and precision. Macro organic imagery, a restrained label system, and copy that treats the customer as someone who actually reads the label.
Functional Wellness
Brand Identity
Packaging Design
Art DirectionLanding Page
Concept
